Mr You：to promote benefits with scales, leading a standardized market in the industry

Abstract: when interviewed by the international business report, Mr You Yanming, Chairman of ADTO Group said the policy of one belt and one road will bring more benefits to us and we will play our role to the full to strengthen the researches on the steel and iron industry and to speed up the expansion of company scales. There will be no more imcompact, disorder and negative in Chinese manufacturing industry as it will be fashioned into much more standard and compact as an entire integrity.

The traditional international trade is being depleted over its advantages as the integrated cost of the working force and of the environment is quite high, the worst sullen momentum of the Chinese international trade at present. Nevertheless, facing with such difficulties, there are still many international trading companies have made a tough progress in such tough times.

“From a global perspective, several major economy entities were sinking down to the bottom of the economy bottle, struggling to make a resurrection. And starting from our international trade trend, there was a sharp decline in April’s trade volume. However, ADTO had succeeded in making a contrast to the overall decline background, with a substantial increase in its international trade”, said by Mr You briefly and clearly.

Mr You pointed that there would always be ups and downs to do the export for every industry. What determines the development of an enterprise is the competitiveness and the allocation system of the products, the marketing organism and so on, among which the roles the leaders have are of the dominant importance.

Mr You’s emphasis on the role the leaders played came from the his own experience from last few months. Starting from November of 2014, he visited more than 20 countries around the world to explore the local market.  “We are forced to do this as there is no other alternative: there is always a lack of international trade talents in the medium and small companies, and if the company chooses to cultivate a matured hand, it is not easy for it to keep those from being stolen by the opponents. We have recruited many tender hands who lack a comprehensive knowledge of the overall market. It is only the leaders who are reduced to do the market exploration hence force.”

But there is always exciting news: through several months of investigations, the leaders were more confident than ever before as it is estimated according to the market demands, the export quantity in 2015 will increase by 50% than that of 2014. And the total export volume of the group in 2016 is estimated to be one billion us $.

“This is mainly because we have the resource superiorities. As we all know that the output of the steel iron in China accounts for a major part in the whole world, and ADTO products of hardware and the elements and accessories are the further processing of steel products. What’s more, the national policy bestows a rare opportunity for ADTO to develop its business, especially the advocates of one belt and one road.

“First of all, the export quantity to the southeast area will increase sharply; China will have important investments in Pakistan and we will have an inspection and checking right in future. Where there is a flourishing development of infrastructure, there is an extensive market for us, and this is determined by the nature of the construction industry”, expressed by Mr You.

ADTO will also pay attention to the international competitions and events such as the World Cup and the Olympic Games. We will make preparations in advance about 4-5 years before knowing the holding sites as we are bidding for a piece from the big cake. 

Mr You believed that even there are more thousands of companies providing hardware products and construction materials, most of them are running on small scale businesses. ADTO started to set foot in the international trade since 2006 and it has become the industry champion in less than 10 years.

“I think if a company engages in the international trade, it has to start from developing the business scale.” This is the way Mr You make a judge on the industry momentum, which is also the plan he will adopt to develop ADTO group. A small scaled company, even though fully equipped and formed, will not be able to occupy any advantageous place. As for the negotiation of big deal trade, the business scale of the exporting company means the maturity and the credibility of the company, which will affect the final decisions of customers if he will give you his confidence and of course, his business order.

Mr You believes that in 3 to 5 yeas, there will come about leading enterprises with total billions of trade volume in the industry of hardware and constructional materials in China, which will play a leading role in regularizing the market and improving the quality of both the products and service. As for the small scaled enterprises, they will play an auxiliary role in providing matching service to optimize their professional specialization. Thus in all will modify the disordered and discompact manufacturing industry in to a much organized one.