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The 134th Canton Fair: Facilitating Agency Recruitment and Creating Globally Renowned Brands

Issued at:2023-10-27      Views:645   

On October 23, 2023, the 134th China Import and Export Fair (Canton Fair) Phase 2 was launched in Guangzhou, lasting for 5 days. The exhibition focuses on household items, gifts and decorations, building materials, and furniture. This event marks the 29th consecutive participation by the ADTO Group and also their debut in Phase 2 of the Canton Fair since their first participation.


Changsha Xiangjia Metal Materials Co., Ltd. (referred to as Changsha Xiangjia) was established in 2005. It is a wholly-owned subsidiary of ADTO Group. With the brand “ADTO,” the company has 18 years of international trade experience and has consistently achieved export revenue of over 100 million dollars for the past 10 years. At this exhibition, Changsha Xiangjia is showcasing a wide range of flagship products to the world, including scaffolding, safety nets, construction formwork, aluminum ladders, pipe fittings, valves, switches, etc. With its strong supply chain system, excellent product quality, and top-notch customer service, Xiangjia has earned high recognition and trust from customers around the globe. As of now, the on-site transaction amount has reached over 5 million dollars.


In order to enhance the brand influence and global market share better, Changsha Xiangjia has initiated a transformation and upgrade plan this year, embarking on the path of brand development. At the 134th Canton Fair, Changsha Xiangjia conducted exclusive agency recruitment for ADTO’s global brand, assisting in the international brand development of Xiangpin.

In response to the newly recruited ADTO brand’s global exclusive agents at this Canton Fair, Changsha Xiangjia has provided considerable support and preferential policies in terms of market promotion, sales support, and profit margins. It is hoped that through these measures, ambitious individuals can be attracted to join the agency team and jointly expand the global market for engineering materials and equipment.


With the continuous development of the global economy, the demand and requirements for engineering equipment materials in countries around the world are also constantly increasing. The future of the world economy brings opportunities and challenges, while also demonstrating vast market prospects and tremendous development space.

At this Canton Fair, ADTO’s booth drew the attention of many visitors and partners. Everyone highly praised the quality, performance, and team service of ADTO products. Our team had in-depth communication and negotiations with many potential agents, laying a solid foundation for future cooperation.

In the future, ADTO Group will always uphold the cooperative concept of sharing and win-win with brand agents, and strive for mutual benefit and reciprocity. We will empower brand agents in all aspects, including products, credit terms, and customers, to help them develop rapidly and become one of the top three in the regional industry. We believe that with the continuous improvement and shining of “ADTO” as a “Chinese business card,” ADTO Group will upgrade from a Chinese brand to a global brand, bringing prosperity to people of all countries and creating surprises for the world.